Подразделения
Monopoly
objective: promoting new version of the legendary Monopoly game to Gen-Z users
Results
2 400 000 +
views
Integration
solution: two of Russia's most influential Gen-Z YouTubers A4 and Danik showcased basic differences between Monopoly and Monopoly 2.0, which was followed by a challenge among their subscribers. Fans were to record videos of how they catch money "raining" on them from the air and then post those with #moneyfromtheair hashtag. 2 weeks later the winners were announced to get special prizes from Hasbro Games
44 000 +
comments
433 000 +
likes
client: hasbro
Painted my car with lipstick
A4
Long story short: world's biggest cocktail in a bath (money from the air)
DANIK
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